Semi-Professional Footballer and Software Asset Management Specialist joins Certero

02 May 2012

Certero appoints Eric Graves as Business Development Manager to help drive growth of its leading Software Asset Management (SAM) solution across the North. 

Eric's background working for Large Account Reseller Insight and more recently SBL puts him in a strong position for scoring new business goals for Certero as it looks to extend the reach of its growing SAM Solution product line and Software Asset Management offering.

After having a successful full time career as a Professional Footballer playing for Stoke City F.C from 2002 - 2005, Eric moved to Insight where he learnt the foundations of his trade. After 2 years Eric then moved to SBL where he primarily managed accounts in the NHS and achieved significant growth within this vertical, whilst maintaining his career as a Semi-Professional Footballer with Mickleover Sports FC.

For organisations looking to gain control of their software licenses and ultimately reduce their licensing expenditure Eric's knowledge of the SAM Industry will prove an invaluable asset.

Sales Director, Neil Frodsham comments, "Over the past few years Eric has developed long-term customer relationships which have been built on the solid foundation of mutual trust. Certero has these principles at our core, which makes Eric a natural fit into our team. His industry experience will complement our drive to provide organisations with true cost saving solutions and he will add real value to organisations looking to reduce their licensing expenditure though independent SAM".

Certero is a leading specialist in Software Asset Management, PC Power Management and Password Reset Solutions. With offices and Partners globally we provide innovative solutions to help our customers drive out complexities and costs with a rapid Return on Investment in the region of 4-6 months. 

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